Social Media That Builds Trust
Without taking over your life.
Social media alone won’t fill your calendar
If someone’s promising you a flood of patients from Instagram posts alone, they’re selling you a fantasy.
But here’s what social media does extremely well: it builds credibility.
When patients search for you, they check your social profiles. If they find silence, outdated posts, or nothing at all, they hesitate.
Clinicians describe the frustration perfectly…
“I became a doctor to help patients, not to figure out Facebook ads and funnels. I’m burnt out trying.”
You shouldn’t have to become a content creator. That’s where we come in.
Social Media Lite: What You Get
Four Posts Per Week
Consistent, credible content that shows your practice is active and engaged.
Professionally Created
You do nothing. We plan, design, write, schedule, and post. Review if you want, or let us handle it.
Trust-Focused Content
We post the type of content that makes patients feel secure choosing you over the practice down the road
Content We Wil Create
– Helpful tips
– Professional insights
– Team introductions
– Gentle reminders to book
– Practice updates
– Clear expressions of care and competence
Nothing gimmicky. Nothing unprofessional. Just the steady credibility your patients expect.
Your social profiles impact your ad performance.
When people click your ads, they check your social pages. If those profiles look abandoned, they don’t book.
Social Media Light strengthens your ads, not replaces them. It fills the trust gap that exists between “I’m interested” and “I’m ready to book.”
What this isn’t!
We’re not promising…
- Overnight viral growth
- Hundreds of thousands of followers
- Influencer-style content
- A flood of bookings from posts alone
That’s not how social media works for medical practices.
If you want social media to be a direct revenue channel, we offer expanded packages tailored for that, but they require a different level of investment and involvement.
For most practices, Social Media Lite is the perfect fit. It gives you credibility without extra work and supports every paid campaign we run.
Because You Have Better Things to Do…
What we hear doctors say A LOT!! “Burnt out trying.” “Tired of doing all the marketing myself.”
You didn’t train for years to spend your evenings editing Reels or battling Canva templates.
Social Media Lite gives you a professional presence with zero effort on your side.
Platforms We Cover
Explore the essential social media platforms that can elevate your practice’s online presence and patient engagement.
Facebook remains a cornerstone for patient research, offering a robust platform for engaging with potential patients and sharing valuable health insights.
Great for credibility, especially for younger demographics and specialties like dermatology, aesthetics, sexual health, and wellness
Tiktok & Youtube
Optional channels. These dynamic platforms are perfect for reaching a broader audience with engaging video content, enhancing your practice’s visibility and appeal.
From $600 a month
Social Media Lite
- Four posts per week
- Professional content creation
- Full scheduling and management
- Trust-first messaging
- Built to support paid ads
Expanded Social Media
For practices that want social media to drive revenue directly.
Includes advanced strategy, higher frequency, engagement support, and performance tracking.
Common Questions from Our Clients
Will social media actually bring me patients?
Let’s be honest…social media alone probably won’t fill your calendar. Anyone promising you a flood of patients from Instagram posts is selling you a fantasy.
But here’s what it does do…it builds credibility. When potential patients Google you, they check your social profiles. An empty or inactive page raises doubts. A consistent, professional presence builds trust and helps convert the patients your ads are already bringing in.
Think of it as support for your paid ads, not a replacement.
How much time will this take from me?
None. That’s the point.
We handle everything. Content creation, posting, scheduling. You don’t lift a finger. You’re busy seeing patients. We get it.
What kind of content will you post?
Trust-building content that positions you as credible and active. Things like:
- Health tips relevant to your specialty
- Practice updates and news
- Educational content your patients find useful
- Behind-the-scenes that humanise your practice
We won’t make you look like you’re trying to “go viral” or become a social media influencer. That’s not what this is.
Will I look salesy or unprofessional?
No. We know patients aren’t leads, they’re people. The content is designed to build trust, not push hard sells.
You became a clinician for a reason. We’re not going to make you look like you’re hawking supplements on Instagram.
How is this different from what I could do myself?
You could do this yourself. But be honest: are you going to?
Most practices start with good intentions, post a few times, then life gets busy and the account goes quiet. An inconsistent social presence can actually hurt you more than having none at all.
We show up every week, 4 posts, no gaps. Consistency without the hassle.
Can I cancel anytime?
Yes. No long contracts. If it’s not working for you, you can stop. We don’t believe in trapping people.
Add Social Media to Your Marketing
Social Media Lite works best as part of our complete patient acquisition system. It strengthens trust, improves your ad conversion rate, and removes a major burden from your workload.