£3,000 In. £14,800 Back. In 2 Months.
A London GP practice that had never run a single ad went from zero to 130+ booked patients and a projected £32,000+ in year-one revenue. Here’s exactly how.
Real numbers. Real practice. No fluff.
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A Great Practice With Empty Slots and Zero Ad History
This private London GP practice had everything going for it. Experienced clinicians. A solid reputation. Appointment availability.
What they didn’t have was a way to get new patients through the door consistently.
They’d never run paid ads before. Like a lot of practices, they’d relied on word of mouth and hoped that would be enough. It wasn’t. Slots were sitting empty. Staff were being paid whether patients showed up or not. And every unfilled appointment was money walking out the door.
They came to us with a straightforward question: can you actually fill these gaps?
The answer was yes.
We Launched Targeted Ads. They Saw Patients.
No drawn-out onboarding. No months of “strategy” before anything goes live. We got to work.
Built Campaigns Around Real Patient Intent
We targeted people in the London area actively searching for GP services. Not “awareness.” Not “brand building.” People who needed a doctor and were ready to book.
Tracked Every Booking
Every online booking and phone call was tracked back to the ads. No guessing. No vague reports. The practice could see exactly what their ad spend was producing.
Optimised as We Went
We didn’t set it and forget it. Campaigns were continuously monitored and adjusted to bring in more patients at a lower cost. Every pound was made to work harder.
Minimal Practice Involvement
The practice team approved the approach and then got back to seeing patients. We handled everything: the strategy, the ad creation, the tracking, the optimisation. That’s the whole point.
2 Months. Here’s What £3,000 in Ad Spend Produced.
Ad Spend
Phone Enquiries (60+ seconds)
Cost Per Booked Patient
Online Bookings
Immediate Tracked Revenue
Return on Ad Spend
For every £1 this practice spent on ads, they got back nearly £5 in patient revenue. In two months. From a standing start.
The Maths. Because We Don’t Hide Behind Vague Numbers.
We believe in showing our working. Here’s exactly how we got to these figures.
Online Bookings: £13,000 130 patients booked online at £100 per basic consultation. That’s tracked, confirmed revenue. No estimates.
Phone Enquiries: ~£1,800 23 phone calls lasted over 60 seconds, which indicates a genuine enquiry, not a wrong number. At a conservative 80% close rate, that’s approximately 18 additional patients at £100 each.
Total Immediate Revenue: ~£14,800
And here’s what we didn’t count: the blood tests, STI screenings, vaccines, and other services these patients needed on top of their initial consultation. The real per-patient revenue is higher than £100. We’re just showing you the floor, not the ceiling.
Now Let’s Talk About What Happens Next
The £14,800 is what happened in the first 2 months. But patients don’t visit once and disappear. GP patients come back.
Here’s what the numbers look like when you factor in return visits:
The Conservative Projection:
Of the approximately 148 patients this campaign brought in, data shows around 60% will return at least twice within the next year.
That’s roughly 89 patients × 2 return visits × £100 per visit = £17,800 in additional revenue.
£3,000 spent. £32,600+ projected in year-one revenue. And that’s the conservative estimate using the base consultation fee only.
| Immediate revenue (2 months) | £14,800 |
| Projected return visit revenue | £17,800 |
| Total projected year-one value | £32,600 |
| Original ad spend | £3,000 |
| Projected year-one ROAS | ~10.9x |
We’re using £100 per visit across the board, which is the base consultation rate. In reality, many of these patients will need additional services (blood work, screenings, vaccinations) that increase the per-visit value. We’d rather show you numbers we can stand behind than inflate them to look impressive.
This Practice Had Never Run an Ad Before
That’s worth repeating. This wasn’t a practice with years of data, a dialled-in funnel, or a massive budget. This was their first time.
£3,000 in ad spend. Two months. And they went from empty slots to 130+ booked patients with a clear path to £32,000+ in year-one revenue.
Imagine what happens with a second campaign. A third. A year of consistent, optimised advertising.
This is what paid ads look like when they’re done right. Not “brand awareness.” Not “impressions.” Not vanity metrics. Patients. In chairs. Paying for your services.
£3,000 on Ads vs. £3,000 on “Everything Else”
Same budget. Very different outcomes.
£3,000 on Paid Ads
£3,000 on “Everything Else”
We’re not saying SEO is worthless. But if your calendar has gaps right now, you don’t have 6 months to wait and hope.
Fair Questions About These Numbers
Is the £100 per patient realistic?
Yes, the £100 figure is based on a standard consultation fee. Your actual revenue may vary depending on additional services offered, which we will discuss during our strategy call.
How do you track patient bookings?
We use advanced tracking tools to monitor every booking and call, ensuring accurate data on patient acquisition from our campaigns.
Why focus on immediate results?
Immediate results mean filling your calendar quickly, which is crucial for practices with current availability gaps. Long-term strategies are also important, but immediate ROI is our priority.
What about the phone calls? You can’t prove they all booked.
You’re right. We tracked 23 calls lasting over 60 seconds, which strongly indicates genuine enquiries. We used a conservative 80% close rate in our calculations. The actual number could be higher or lower. We’d rather undercount than overclaim.
Why didn’t you count the additional services (blood tests, vaccines, etc.)?
Because we wanted to show you the minimum this campaign produced. The real revenue is higher. But we’d rather you trust our numbers completely than question them.
What if my practice is different?
Every practice is unique. Our strategy calls are designed to tailor campaigns specifically to your needs, ensuring the best possible outcomes.
Are there hidden fees?
No hidden fees. Our pricing is transparent, and you will own all campaign assets. If you’re not satisfied, you can cancel anytime.
What support do you offer?
We provide ongoing support and optimization to ensure your campaigns continue to perform at their best, adapting strategies as needed.
What’s the catch?
No catch. Our ad management starts at £800/month for budgets under £3,000. No long-term contracts. You own everything. If it’s not working, you can walk away. We just don’t think you’ll want to.
Your Calendar Has Gaps. Let’s Fill Them.
his London GP went from zero ads to 130+ booked patients in 2 months. No previous ad history. No complex setup. Just targeted campaigns that put patients in front of a practice that was ready for them.
Your practice could be next.