Campaign Highlight – INSTAGRAM TAKEOVER
A London GP Practice Went From Crickets to 10,500+ Views in 30 Days
No viral stunts. No dancing doctors. Just consistent, credibility-building content that put this practice in front of the right people.
The Practice Had a Problem Nobody Was Talking About
This London-based GP practice was doing good work. Qualified staff. Appointments available. And they were showing up on Instagram. Posts were going out.
The problem? The content wasn’t doing anything for them.
Random images. Overly structured videos that felt stiff. Content for the sake of content. They were ticking the “we post on social media” box without ever asking: is this actually building trust with the people who might book with us?
It wasn’t.
Here’s the thing most practices don’t realise…patients Google you before they book. They check your social profiles. And a feed full of random, disconnected posts doesn’t build confidence. It blends into the background. Potential patients scroll past, feel nothing, and move on.
Posting isn’t the same as building credibility. This practice was doing plenty of the first and none of the second.
They needed their Instagram to do one job – make people who were already considering booking feel confident they were choosing the right practice.
We Took Over. They Didn’t Lift a Finger.
We stepped in with our Social Media Lite package.
No complicated onboarding.
No endless approval chains.
No “can you film a Reel by Thursday?” requests.
Consistent, Professional Content
24 pieces of content published in 30 days. Professionally created, trust-focused posts designed to make the practice look active, credible, and worth booking with.
Zero Input Required
The practice team kept doing what they do best: seeing patients. We handled the content creation, scheduling, and posting. Their involvement? Basically nothing.
Credibility, Not Gimmicks
No clickbait. No “follow for follow” tactics. No desperate engagement farming. Just steady, professional content that positioned this practice as exactly what it is: a trustworthy place to get care.
Impressive Growth Metrics
Our data-driven strategies have consistently delivered exceptional results for medical practices.
Total Views
Profile Views
Website Link Clicks
Profile Activity
Increase Accounts Reached
Views from new people
Why Social Media Presence Matters
But Did It Get Them Patients?
Let’s be honest about what social media does and doesn’t do.
This campaign wasn’t about filling the calendar directly. That’s what paid ads are for. (And we do that too.)
This campaign was about something just as important: making sure that when someone considers booking with this practice, they find a profile that looks alive, professional, and trustworthy.
Because here’s the reality…
Before we took over: A patient searches for the practice, finds an Instagram full of random posts that don’t say anything meaningful, and moves on without a second thought.
After 30 days with us: A patient searches for the practice, finds a consistent, professional presence with educational & credible content, and feels confident they’re choosing the right place.
That shift from “just another clinic” to “these people clearly know what they’re doing” is worth more than most practices realise.
What 10,500 Views Actually Means for a GP Practice
A GP practice doesn’t need millions of followers. It needs the right people in its area to see it, trust it, and book.
Here’s what this campaign delivered
Local Audience Engagement
14% of the audience was in London, with additional reach across the UK. These aren’t random eyeballs. They’re people in the areas this practice actually serves.
Intent to Seek More Information
122 profile visits, 7 external link taps, and 2 business address lookups. People weren’t just scrolling past. They were clicking through to learn more.
New Audience Discovery
50.5% of all views came from non-followers. The content wasn’t just reaching existing patients. It was putting this practice in front of people who’d never seen them before.
Top Performing Content
Individual posts hit 1,300, 1,100, 730, and 658 views. For a local GP practice, that’s significant reach from organic content alone.
Why Social Media Presence Matters
Social Media Won’t Fill Your Calendar on Its Own. But Without It, You’re Leaving Trust on the Table.
Patients check you out before they book. That’s not a theory. It’s how people make decisions.
If your social profiles are empty, inconsistent, or look like they were last updated in 2022, you’re giving potential patients a reason to hesitate. And hesitation kills bookings.
Our Social Media Lite package keeps your profiles active, professional, and working for you in the background. You don’t do anything. We handle all of it. And it costs less than you’d think.
Want Results Like This for Your Practice?
Social Media Lite works best alongside our advertising campaigns. The campaigns bring patients to your door. Your social presence makes sure they feel good about walking through it.
